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28 Church Street
Great Barrington, MA
01230
phone 800-817-5665
fax 413-644-9105
www.janeiredale.com


According to
Jane Iredale,
in order to be successful
medical spas must:

Have a trained nurse, esthetician or makeup artist who can teach the patient how to care for the skin.

Stock a full
assortment of
camoflauge and color products to treat all skins.

Offer
makeup color, such as lipstick and blush to insure patient adherence to protocols.

Dedicate space to merchandise and display products in addition to a make up counter.
Earning High beauty marks

Leading the way for beautiful skin with color
Jane iredale mineral cosmetics
by Carol Phillips

Jane Iredale, Founder and President of Iredale Mineral Cosmetics in Great Barrington, Massachusetts, has been deeply involved with makeup since she was an A-list casting director and producer for PBS and HBO, as well as for celebrated Broadway shows. Throughout her very colorful career, Iredale has worked with the best makeup artists in the world. Because of her many experiences in a business where appearance is everything, she learned firsthand that only the right makeup can enhance a woman's beauty, and ultimately allow her personality to shine through.

"When a woman feels good about the way she looks, she radiates beauty," says Iredale. "But when she has obvious flaws-even something as inconsequential as a single blemish-she may not feel pretty at all. While working with actresses whose livelihoods depended on having a clear complexion and beautiful facial features, I realized how skin disorders and sensitivities can threaten careers and completely destroy a person's self-confidence. That epiphany inspired me to develop the first mineral makeup line that contributed to the quality of women's lives by giving them a flawless-looking complexion, while aiding the health of their skin."

Jane Iredale introduced her breakthrough makeup line, jane iredale , the skin care makeupTM Mineral Cosmetics, in May 1994. It was the first complete makeup line on the market to offer color enhancement, as well as proven skin benefits. Her products are based on micronized minerals and are made without fillers and binders (such as talc and mineral oil), chemical dyes or preservatives. "The most beautiful cosmetic you can wear is healthy skin," says Iredale. "This is why everything that is developed by our company is a true extension of skin care. jane iredale is not just a refinement of conventional makeup; it is a new technology."

6 Reasons for makeup in the Medical Office

Iredale shares that mineral makeup is invaluable in medical and medical spa settings for six key reasons:

1. Minerals provide proven UVA/UVB (broad spectrum) protection.

2. Patients need post-operative care by their medical practitioner. "When medical practitioners are looking for ways to improve their patients' experience, our mineral makeup can give them instant gratification by immediately improving the appearance of the skin," says Iredale.

3. Because mineral cosmetics actually help calm the skin, they can be applied much sooner than traditional cosmetic formulations after procedures.

4. Mineral makeup can invisibly camouflage numerous skin imperfections such as bruising, closed incisions, telangiectasia, blemishes, scarring, port wine stains, melasma, dark circles and signs of rosacea, to name just a few conditions.

5. Because minerals are inert, they do not support the growth of bacteria.

6. Unlike traditional camouflage makeup that is heavy, greasy and difficult to apply, patients can master the art of applying mineral makeup in one brief sitting.

Due to its elegant formulations, packaging, and selection of both foundation and color cosmetics, Iredale Mineral Cosmetics has expanded from its base as the leading mineral cosmetic company in North America, to many international markets including Europe, Australia and the Far East. According to Bob Montgomery, Executive Director for International Sales, "Women all over the world are looking for a healthy choice when wearing makeup and Iredale Mineral Cosmetics is universal in its purity. Because of our standing in the international aesthetic and medical communities, we are now in over 44 countries. We have just recently launched in Turkey and are experiencing explosive growth in the Pan-Pacific region."

Earning High beauty marks

Elegance and Effectiveness Rolled Into One
Due to its elegant formulations, packaging, and selection of both foundation and color cosmetics, Iredale Mineral Cosmetics has expanded from its base as the leading mineral cosmetic company in North America, to many international markets including Europe, Australia and the Far East. According to Robert Montgomery, Executive Vice President and CFO, "Women all over the world are looking for a healthy choice when wearing makeup and jane iredale is universal in its purity. Because of our standing in the international aesthetic and medical communities, we are now in over 44 countries. We have just recently launched in Turkey and are experiencing explosive growth in the Pan-Pacific region."

A Case for Minerals
Dr. Nicholas J. Lowe and Dr. Josia Friedlander, both from the Skin Research Foundation of California, wrote in their recent book, Sunscreens: Development, Evaluation, and Regulatory Aspects: "A new subclass of physical blockers, micronized reflecting powders, have more recently been made available from a variety of manufacturers. Unlike traditional physical blockers, micronized reflecting powders are less visible, yet provide broad-spectrum protection against UV rays. These should prove useful in UV-sensitive patients resistant to older physical blockers for cosmetic reasons. An additional benefit is that they do not cause photosensitization."

However, you must be aware that it is still very much a "buyer beware market." Not all mineral powders have an SPF rating. If it isn't declared on the label, you must assume that it does not have one!

jane iredale provides these proven benefits:

SPF 18 Pressed Bases & SPF 20 Loose Bases - Formulated with titanium dioxide and zinc oxide, these minerals give instant broad-spectrum, chemical-free sun protection. They have a Very Water Resistant rating, as set forth by the FDA.


Four-in-One - Micronized mineral bases act as a foundation, powder, concealer and sunscreen.

Fast, Weightless Coverage - Because Iredale Mineral Cosmetics uses no fillers such as talc to dilute the effectiveness of the pigment, one quick application will provide all-day coverage that requires minimum touch-ups and resists fading and creasing.

Non-Comedogenic and Oil-Free - When using Iredale Mineral Cosmetics, the skin is allowed to breathe and function normally. It also helps control oily skin, while discouraging dehydration.

Minimum Allergy Risk - Iredale Mineral Cosmetics uses no sensitizers such as fragrance or FD&C dyes and preservatives in its bases, blushes or eye shadows.

Coverage - Because the minerals are concentrated pigments, they give complete coverage and can be used effectively to camouflage large and small skin imperfections.

Adherence - The minerals adhere to the skin until they are removed with any cleanser.

Anti-Bacterial - Minerals are inert and cannot support bacteria.

Anti-Inflammatory - The titanium dioxide and zinc oxide in Iredale Mineral Cosmetics' bases have calming properties and are especially helpful for acne- and rosacea-prone skin.