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This esoteric treatment became powerful when she started shaking an Indian 'rattle' to break open my aura, so the new space could reshape to my intuitional "wishes." She waved smoking sage over me and the desert acreage took on a mystical quality. This was followed with their Aroma Therapy Massage with therapist, Daniel Schneider, who had studied a form I filled out with my mental and physical symptoms. His pairing of scents of juniper and lavender worked as I drifted into a deep rest. All the while, the mineral waters in this spas’s Grotto pumped sacred mist to every part of the landscape. It is a place to release you to peacefulness.
With my photographs I wish to capture a similar poetic essence of healing that the spa go-er experiences. An artist eyes can be a magnetic tool to transform your clients to another place and time; and to inspire with an atmospheric “branding identity.”
I have searched for images that communicate and capture emotions of tranquility, sensuality, supremacy, and sexuality. They can be incorporated into treatment rooms, halls, and waiting rooms or identify your signature themes or website. Here are some suggestions I've learned along the way of photographing spas for art projects, advertising and editorial for magazines, hotels, and product companies.
Visuals in Your Business?
1. Determine the demographics of your particular market
2. Select the images that will reflect your treatments and services while appealing to your specific cultural audience
3. Decide upon revenue generating areas of your establishment for the application of the accents of art. Walls and tables might no longer be exclusively designated as financially dead zones to provide your clients with magazines or standard medical “pop up” paraphernalia - instead they can be redefined as potential revenue generating profit centers of flat and sculptural art
Do’s and Don’ts
- Do select your artwork on the basis of what would be the aspiration of the true reflection of your spa
- Do create and exhibit in the “common areas” of your spa (your waiting room and hallways, etc.)
- Don’t clutter, congest, confine, consume - less is best
- Don’t bombard your clients with stacks of brochures and non-productive clinical literature
Are you maximizing the potential of the revenue generating areas of your business?
ART HAS TO POWER TO.... BUT THE REST REMAINS UP TO YOU!
For a visual consultation of your business contact Linda
Troeller troeller@bway.net or visit www.lindatroeller.com
Credits: Thank you to John Malmquist, Jim Buonato and Helena Czajkowska for photo assistance.
© SPA MANAGEMENT JOURNAL - SEPTEMBER 2008
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