COVER STORY
Living in zen is when we achieve our ultimate potential
Owner Tanda Fox is a pacesetter in the world of holistic and natural therapies for the face and body. She is a harbinger for product trends and is consistently above the cutting edge for today’s treatments. Hence, the creation of her own day spa, Zen Den, will surely be a modern merge of all her talents, while answering the needs of her discriminating clients.
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ABOUT
TANDA FOX

Tanda Fox is described as intuitive, creative, decisive and energetic. Maybe this is why her sense of body and balance is always ahead of the fray. With years of experience working for beauty giants such as Lancôme and Estee Lauder, Fox has gained a great skill for presenting exceptional standards in skin and health maintenance.

Associates consider Fox to be a visionary. When Fox wants to find a new product, she looks at what people want, what people need, and what’s trending for the future in all industries. She noticed that even though traditional methods of health and fitness are still in use, more and more people are looking to alternative techniques for improving their well being. Fox believes in taking the "natural approach", using key holistic products to calm and re-cooperate. These basic techniques seem to assist her clients in gaining an overall balance in mind, body and spirit.

Tanda Fox started her journey into the beauty field when she was employed as a Lancôme Account Executive in 1977. Fox’s new familiarity with cosmetics landed her a role as an education executive for Estee Lauder based in Houston. She would eventually be transferred to the West Coast with Estee Lauder and then on to New York for a position as Director of Marketing. After ten years with Estee Lauder, Fox became Marketing Director of a prominent fragrance company based in Beverly Hills.

From this point on, she would search for something where she could utilize her creative side. "With each position, I felt I was afforded the opportunity to create just a corner of a Picasso, but never the entire painting," Fox said. Cosmetics were never the only part of beauty important to Fox. She knew that if you took care of the total body inside and out, the rewards would be life changing.

"So often women cover their faces with cosmetics to hide imperfections. It’s like buying a black dress to cover the bulges, versus exercising to look great in any dress. When you take care of the body, the mind follows. When you take care of your mind, your spirit follows. The ultimate goal is balance," Fox said.

Owner Tanda Fox is a pacesetter in the world of holistic and natural therapies for the face and body. She is a harbinger for product trends and is consistently above the cutting edge for today’s treatments. Hence, the creation of her own day spa, Zen Den, will surely be a modern merge of all her talents, while answering the needs of her discriminating clients.

"Living in ‘Zen’ is when the body, mind and spirit are in balance and harmony. That is when we are at our best. That is when our dreams come true. That is when we achieve our ultimate potential." Fox says.

© SPA MANAGEMENT JOURNAL - May 2003