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| South East Asia As we explore several of South East Asian countries, we will also explore: 1. The “common threads” that all spas share as they celebrate the healing traditions of Asian 2. Visually tour how several spas represent their unique culture and indigenous elements of design 3. Ways to Add Asian Flair to your Spa & Salon Treatment Services  Flowers• In Asian culture, flowers are not only objects of beauty, but symbols of life, happiness, and fertility. They also represent a purging of bad luck. • Many Asians believe flowers are the tangible link to the forces of the spiritual world, representing a symolic purge of our earthly impurities. Rituals • Ritual is defined as “an established and prescribed pattern of observance. Includes actions or procedures in a set, ordered and ceremonial way” • For example, bathing rituals, birth rituals, wedding rituals, and those systems of healing passed down from generation to generation. Meditation • Defined as the emptying of the mind of thoughts, or concentration of the mind on just one thing, in order to aid mental or spiritual development, contemplation or relaxation. • Remind your staff that QUIET ZONES are for them as well as the guests. Peaceful quiet and calm environment, internally and externally. Massage Research and statistics speak volumes for massage therapy, which is the #1 spa treatment globally. The heart of the spa menu of services, and spa profitibility. Spiritual Symbolism • Artful reminders of faith, in all its’ forms. • Offers grounding, sense of oneness. Beauty and Simplicity in Everyday Life • The most successful spa experience, in my opinion, is the one that flows, slows us down, and reminds us of the beauty and simplicity of everyday life. • This is achieved with a beautiful Zen PRESENTATION (how treatment is shown to guest, and the operating procedures) and PRESENCE (staff awareness, gracefulness, & conscious intention) The Baths Symbolic purification with water © SPA MANAGEMENT JOURNAL - JANUARY 2006
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