|
Adding Asian Flair to Your Spa or Salon
By Kim Collier, LMT & Esthetician
Founder & President, JAMU Asian Spa Sprituals
Co-Founder, Collier & Collier Spas International
Founder, ESENS Scents & Elixirs
What is the state of the Asian Spa Industry?
• The spa industry is growing at an annual rate of 200% in the
Asia-pacific region
• Spa travel is the fastest growing sector in the tourism industry in the
Asia-pacific region
• The Asia-Pacific region has become the international center for spa popularity and development
Why are Spas Booming in the Asia-Pacific Region?
• Asian spas embrace east - west synergies successfully
• Spa resorts and hotels in
Asia are exotic, visually
esthetic, and unique to
international visitors
• Asian spas are more like
relaxation centers, which is
attributed to the
gracious staff and “common
threads”, which we will
cover in this presentation.
• Asian spas are very
reasonably priced
Who Spas in Asia-Pacific?
• 40% - ages 45-58 years
• 23% - ages 59 and older
• 18% - ages 22-33 years
• 12% - ages 34-44 years
• 7% - ages teens to 21 years
• Income range moderate to upscale
ISPA 2002 Industry Survey
“The Eastern/Asian influence continues to be very strong in the industry, influencing products, services, and spa design. Asian spa treatments are extremely popular and expected to grow, with over 80% of USA spas currently offering Asian services and products.”
“By the year 2010, Asian spa services are expected to be the strongest growth trend”
(Pricewaterhouse-Coopers Industry Survey 2002)
© SPA MANAGEMENT JOURNAL - JANUARY 2006
|
|
|