COVER STORY OCTOBER 2005VER STORY SEPTEMBER 2005
Bellagio is about things that are good for the soul fine dining,
gardens, fountains, art, fashion & spa
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Beauty & Elegance


Bellagio is about things that are good for the soul – fine dining, gardens, fountains, art and fashion. The goal, from the outset, was to create a hotel that would exemplify absolute quality while emphasizing romance and elegance – romance in the literary sense – a place of ideal beauty and comfort; the world everyone hopes for, as it might be if everything were just right. A dreamy notion, to say the least, but a notion compelled by today's extremely competitive world leisure market. People just expect more these days.

In order to become synonymous with beauty and elegance, Bellagio addressed its guests' higher sensibilities. Bellagio had to be distinctive enough to surpass the expectations of discerning individuals not easily fooled by advertising or hype. In a cynical world, creating a place of special elegance, quality and distinction is a difficult feat. There are few places in the world so exceptional they don't require superlatives. Such places are best described with the simplest of words. Bellagio is such a place.

The Fountains of Bellagio: The Romantic Spirit of the Resort

Throughout the world great public spaces have been accented with wonderful fountains. When thinking of the many romantic places in Paris or Rome, London or Madrid, fountains immediately come to mind.The Fountains of Bellagio express the romantic spirit of the resort. The result of collaboration with WET Design is the most ambitious water feature ever conceived in terms of choreographic complexity and scale.
At Bellagio, more than a thousand fountains dance in front of the hotel, enhanced by music and light. The display spans more than 1,000 feet with water soaring as high as 460 feet into the air.
A wide range of musical works has been selected for the fountain’s shows, from classical and operatic pieces to popular music and songs from Broadway shows. Designers, musicians and performance artists were invited to choreograph the fountains to these differing musical selections. The result is a rich, dynamic collection of water performances, each uniquely expressive in its interpretation. The performances range from delicate and whimsical to grand and commanding.

Cirque du Soleil’s “O”: It’s About Imagination

Bellagio started out as an extraordinarily ambitious project. But ultimately, for the resort to keep its promise, the entertainment had to be as spectacular as Bellagio itself. It had to produce an entertainment experience that people would talk about in Singapore, Rome, Hong Kong, London, New York and Buenos Aires.

Bellagio had the performance, the money and the ingenuity to create a theatre and a stage with every kind of technology. With a great piece of entertainment in this environment, the audience is taken to a place they’ve never been before. It is a journey that’s not about thrill rides or motion simulators or virtual reality. It’s about something far more powerful and deep. It’s about the movement of the spirit and soul. It’s about imagination. Bellagio turned to colleagues from Montreal, the world-renowned Cirque du Soleil. Just as with the hotel, it wouldn’t be enough to simply put a new costume on a previous concept — even if that concept was heralded as one of the best shows in America, as is the case with Mystère at Treasure Island. Cirque du Soleil had to create its most ambitious project to date.
An international cast of synchronized swimmers, divers, acrobats, aerialists and characters was assembled to dazzle audiences in a magnificent theatre reminiscent of the Paris Opera House. “O” is a spectacle that astonishes audiences with its fusion of circus acts, modern theatrical effects, live music, dance and most of all, water.

Bellagio: The Leading Resort in the World

Bellagio is about gardens, flowers, fine dining, fashion and extraordinary service. It is a place about music and things that are good for the soul. Bellagio is a pointed departure from all that has preceded it in Las Vegas.
Dozens of wonderfully creative people have made cameo appearances. Guest designers who are famous in the world did sections, a restaurant here, a lounge there, a fountain show up front, to add dimension to Bellagio’s personality. The test of a wonderful place that can truly be called the greatest resort in the world is not the presence of gaming or the ability to make money. It is that people can go there and have experiences that seem to happen just in the right time and place to suit their moods.
Bellagio has drawn the very best work from thousands of talented and energetic people and, as such, is a source of creative satisfaction for all involved. Everybody feels they have taken their best shot. Bellagio put its best foot forward and allows its guests to be the judge of the endeavor.

When people look back as they depart, they think, ‘it wasn’t like anything I’ve seen before…it was better than I expected… truly incredible…in every respect, lovely and just right.’

© SPA MANAGEMENT JOURNAL - OCTOBER 2005

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