COVER STORY JANUARY 2005
If there is one thing that works the most against us
it is that the ranch is classified as a spa
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CANYON RANCH
CELEBRATES ITS 25TH YEAR STILL MOTIVATED BY
THE POWER OF POSSIBILITY
The power of possibility is what Canyon Ranch offers its guests, and certainly what inspired Mel and Enid Zuckerman to embark upon their life-changing venture of opening a spa in Tucson, Arizona, 25 years ago. Those possibilities have not only become a successful reality for the Zuckermans, but continue to fuel the creative fire in expanding the Canyon Ranch brand in the next quarter-century.

"Canyon Ranch has moved the concept of wellness into the public arena," says Mel Zuckerman, the former asthmatic, hypertensive developer who made his own life-changing discovery at a spa in California in 1975. "I am proud that we have contributed to the expansion of the consciousness that one can make choices that can positively impact the quality of their lives - short and long term."

The world's most celebrated collection of life-enhancement properties, Canyon Ranch has destination health resorts in Tucson, Arizona, and Lenox, Massachusetts, and SpaClubs (spa, wellness & fitness facilities designed to give guests a taste of the more intensive resort experiences) at The Venetian Resort in Las Vegas, Gaylord Palms Resort in Kissimmee, Florida, and most recently debuting onboard Queen Mary 2 luxury ocean liner in January 2004.

Now, in Canyon Ranch's 25th year, the Zuckermans are moving forward with their vision to create a community devoted to wellness. After statistics from a Canyon Ranch-commissioned national study in 2003 confirmed that Americans are actively seeking to live in an environment built on the premise of healthy living, the Zuckermans announced plans to build Canyon Ranch Living, the nation's first healthy living community, in Miami Beach, Florida, slated to open early 2006.

"No other corporation can provide the depth of choices available in the Canyon Ranch portfolio of businesses - solidifying our position as the world's foremost life-enhancement company," says Kevin Kelly, Chief Strategy Officer for Canyon Ranch. To further distinguish this point in its history, Canyon Ranch launched a marketing campaign using "The Power of Possibility" to express the exceptional range of opportunities available to those who embrace the Canyon Ranch lifestyle.

© SPA MANAGEMENT JOURNAL - JANUARY 2005

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