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By 1984, Sonia and Raymond decided to take their ideas across the Atlantic and opened the first Bio Jouvance Spa and distribution and training center on U.S. soil. They selected San Francisco as their location and introduced their iconoclastic combination of smart science and spa pampering to American estheticians and women who were hungry for skin care that went beyond established limits.
Bio Jouvance in San Francisco became a Mecca - not only to clients seeking the latest European developments, but also for other salon/spa owners. Sonia was acknowledged as the Bay Area’s foremost source for skin care training.
I n 1993, Sonia and Raymond brought the Bio Jouvance touch to Southern California, with a state-of-the-art Spa Jouvance near the beautiful Santa Barbara. The latest equipment and technology, together with a full complement of luxurious Bio Jouvance Paris products, and estheticians hand-picked and trained by Sonia give clients an opportunity to indulge in the ultimate spa experience.
As the demand for her expertise increased, Sonia and Raymond opened the first Bio Jouvance subsidiary, Europro Beauty Salon and Spa Equipment, which specialized in locating the best professional equipment available and making it available in the United States.
Sonia and Raymond were the first to introduce Ultrasonic Equipment, Ultrasonic Microdermabrasion, Cold Laser, LED based equipments and most recently IPL (impuls light System).
 Shortly thereafter, a spa consulting service debuted under the company name IDEA Spa Consulting Group.
This new subsidiary is a “one stop” resource providing comprehensive consultation and training for current and potential spa owners. Based on Sonia and Raymond’s years of successful spa management, their training program provides comprehensive coverage of everything it takes to successfully open and run a spa or salon, from the essentials (such as location selection, floor planning, staff training and choosing products, treatments and equipment) to developing public relations and advertising plans.
IDEA Spa Consulting Group portfolio of clients include hotel, resort and destination spas, day spas, medi-spas and fitness spas. IDEA’s influence and professionalism can be found at the best of these locations, including Ahbasa Spa at the Royal Hawaiian Hotel (Waikiki Beach, Hawaii), The Laser Institute and Aqua Spa (both in Santa Monica, California), and the best hotels and spas in Las Vegas including Bally’s Spa (at Bally’s Hotel and Casino), the Las Vegas Hilton, Paris-Las Vegas, New York New York, and the entire Euphoria chain of spas, Ona Spa in Beverly Hills, California, as well as the Canyon Ranch Spa (Las Vegas and Tucson, Arizona).
One of the projects Sonia Boghosian and Idea Spa Group are recently working on is a 5000sqf an opulent spa and wellness project in Fresno California, The Muses Spa and wellness center, in this project Sonia has designed the entire theme of the spa based on Greek Mythology. In Greek Mythology, the Muses ( Greek Mouoai, Mousai) are nine archaic goddesses who embody the right evocation of myth, inspired through remembered and improvised song and traditional music and dances. Design elements that reflect this theme will be seen throughout the spa, including art and sculpture of Greek mythology. Muses Day Spa & Wellness Center will be hosting regular lectures and presentations on subjects related to well-being and lifestyle changes as well as live music, poetry and art. To enhance spa’s role in offering wellness program spa services will include complimentary consultation with licensed nutritionist who will consult guests on nutritional products as well as life style changes..
© SPA MANAGEMENT JOURNAL - JUNE 2006
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