U is for Upsell

As part of patient retention (see "R"), your staff will call each patient post-consult. This is a one-on-one marketing opportunity not to be underestimated. When your staff asks the patient as to their consult experience, s/he should also inquire whether they are interested in any other services your practice or clinic provides.

For example, if a patient was identified with nutritional deficiencies, ask her/him whether s/he has the possibility of environmental and/or occupational exposures to toxins, because that can adversely interfere with nutritional uptake. If that is the case, take the opportunity to schedule a toxic load lab test and encourage the patient to consider initiating a detoxification regimen which your practice or clinic offers.

V is for Value

As a whole, the anti-aging patient demographic (see "D") is comprised high wage earners with household incomes of US$ 50,000 or more, so they are able to afford optional products and services to improve their everyday lives. However, this demographic is price sensitive.

They expect value for their dollars. When pricing the services (see "S") your practice or clinic provides, be sure not to surpass the pricing of surrounding or similar facilities. If you do, your services should offer some distinctive characteristic that your competition does not provide, and your patients should be made aware of this fact.

W is for Website

With the interconnectivity of today's world, a website is now practically requisite for the visibility and success of your practice or clinic. Your website should present basic practice or clinic information, such as your hours of operation (see "H"), the services you provide (see "S"), and the corporate vision (see "G"). Often times, you can also use your website as a medium through which to showcase your patient accomplishments.

You may also elect to offer informative content relevant to your area(s) of expertise in anti-aging, and perhaps an opt-in electronic newsletter. Be sure, however, that your website adheres to HIPAA (Health Insurance Portability and Accountability Act) and/or HON (Health on the Internet) codes.

X Y Z Concluding Remarks

If you knew with certainty that you could potentially live a healthy, productive, vital, disease-free lifespan of 125 years or more, we expect that you would embrace the new science of anti-aging medicine and adopt the anti-aging lifestyle. Indeed, in the coming years, we can look forward to the Life Extension Dividend, which extrapolates continued robust gains in life expectancy assuming successful application of anti-aging biomedical and technological advancements that are proven in the laboratory setting to expand the lifespans in multi-species studies..

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